Mpumalanga Province reclaims its roots
19 August 2013
Mpumalanga Provincial Government has approved the repositioning and rebranding of the province to its real name, “The Place of the Rising Sun”.
The name Mpumalanga speaks volumes for itself, however it is important to note that this name compels everyone in the province to strive towards excellence and perfection as the sun does every day. It is an embodiment of the values that this province stands for and the vision it aspires to achieve.
Currently Mpumalanga with its variety of mineral wealth is generating 75% of the country’s electricity to create warmth and energy to various industries, homesteads and cities in the country thereby exposing its brand essence for many generations to come.
This repositioning and rebranding of the province is built on the true historical, cultural and the physical landscape of the province. It provides an opportunity to market the province as a business and tourism destination of choice. One who meanders around the province cannot stop wondering about the awe-inspiring natural beauty like Echo Caves, God’s Window, Mac Mac Falls, the three Rondavels, the Makhonjoa mountains, the majestic big five at Kruger National Park and many more in Ehlanzeni District area.
Gert Sibande District is another area that has a history of resistance that shaped the political landscape in the country. The heroic efforts of Gert Sibande who led the Potato boycott and the pioneer of passive resistance, Mohandas (Mahatma) Ghandi who used the method in Volksrust where he was arrested and sentenced to hard labour, are a case in point. The district is now home to highly sophisticated and fuel generating industries like SASOL, Hydra Arc, etc.
Nkangala District is considered to be the cultural heart land of the province as we reveal the colourful Ndebele arts and culture, crafts and curious distributed in the densely populated Ndzundza and Manala areas. The paintings and many of artifacts are world famous and are generating revenue for many families in the area.
The province also lays claim to being the first in the country to extract gold from the bowels of the earth at Barberton Mine and Queen Sheba mine as the oldest operational mine in the world.
As a built-up towards the Brand Launch on 1 October 2013, a series
of activities have been planned to have a memorable launch. These include
schools competition where children of the province will win prizes for
designing a new Logo, which will be unveiled on the day of the launch.
The launch will usher in a new dawn for the province and restore
the dignity of its people by reclaiming this most important intangible
asset, “Mpumalanga - The Place of the Rising Sun”.
Enquiries:
Ms Nonkululeko Mbatha
Mpumalanga Provincial Government Spokesperson
Email: mbathan@mpg.gov.za
Cell: 083 645 6252
Issued by Mpumalanga Provincial Government
